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A History of Korean Gaming

Table of Contents

Part 1

Part 2

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현대전자 Hyundai Electronics

Founded:

February 23, 1983

Status:

active (but vastly restructured)

Key People:

鄭夢憲 정몽헌 Jeong Mongheon:
President (1984-1991)
Chairman (1992-May 2000)
金柱瑢 김주용 Kim Jooyong:
President (1992-September 1996)
:
President (September 1996-October 1999)

Website:

www.skhynix.com (SK Hynix homepage)


현대세가엔터테인먼트 Hyundai-Sega Entertainment / 현대디지털 엔터테인먼트 Hyundai Digital Entertainment

Founded:

November 1996

Status:

defunct (2008)

Key People:


CEO

Website:

www.hse.co.kr (offline)
www.hydi.co.kr (offline)


Everyone knows Hyundai Motors, Korea's biggest and most representative manufacturer of automobiles. Until the end of the 1999, Hyundai was the biggest of the country's jaebeol, massive conglomerates who had their hands in almost any kind of business.

Hyundai Electronics had its role in the video game business as the publisher of Nintendo consoles, beginning in October 1989 with the Hyundai Comboy, which was based on the American NES. The company continued licensing the Game Boy, SNES and the N64.

In 2000, the group fell apart after internal rivalries and financial crises. Hyundai Electronics initiated their split in 2000, which was completed in August 2001. Until then, the company had already spun off several internal departments and renamed itself to Hynix Semiconductor Inc. (later bought by SK Telecom and changed into SK Hynix)1. Hynix doesn't have anything to do with video games at all, anymore.

In 1996, another gaming-relevant branch of the group was formed as a joint venture with Sega, adequately named Hyundai-Sega Entertainment, but it later seperated from the Hyundai Group (January 2000) and eventually renamed itself to Hyundai Digital Entertainment(August 2001)2. Hyundai-Sega was primarily intended to distribute Sega arcade games in Korea, but it soon expanded its tasks to the publishing of PC games as well. The company was also planning to publish the Dreamcast in Korea3, but cancelled it due to import resriction issues in combination with the system's commercial failure in Japan. In 2003, the online racing game CTRacer was started, which even survived the folding of the company in 2008, and is since offered through Mobilplanet.


Games

스핑 (Sping) - IBM PC (1992)

Created by three students of the Sejong University Computer Studies department (Park Yunseok, Yi Junhyeok and Im Heungyang), Sping was the winning entry for Hyundai's "2nd National College Student Software Contest"4. Thus, the game's further development was funded by Hyundai. In this puzzle game the player had to lead colored keys to their respective locks by the use of rotating hammers and springs (hence the engrish title Sping).

Quick Info:

Developer:

Park Yunseok
Yi Junhyeok
Im Heungyang

Publisher:

Hyundai Electronics

Genre:

Puzzle




얼굴 없는 스파이 (Eolgul Eomneun Spy) - IBM PC (1993)

A Carmen Sandiego-inspired edutainment title centered on middle school science knowledge.

Quick Info:

Developer:

Hyundai Electronics

Publisher:

Hyundai Electronics

Genre:

Edutainment




시티레이서 (CTRacer) - Windows (March 20, 2003 [open beta])

Chinese Artwork

CTRacer was Hyundai Digital's first own-developed game, and a highly sucessful one at that. By the end of 2003, the company reported 3 million users (3.5 million by march 2004)5. With frequent updates that brought ever new cars and racing tracks, it became one of the longest running non-RPG online games in Korea, even surviving the closure of the company. Since then it is operated by MobilPlanet.

Quick Info:

Developer:

Hyundai Digital Entertainment

Publisher:

Hyundai Digital Entertainment
MobilPlanet

Genre:

Racing


CTRacer (Windows)



파이안 (Paian) - Windows (May 10, 2006 [open beta])

Artwork

Casual MMO action.

Quick Info:

Developer:

Hyundai Digital Entertainment

Publisher:

Hyundai Digital Entertainment

Genre:

Action


Paian (Windows)

Paian (Windows)


Mobile Games (2002-2004)


Unreleased Titles:

Hwarang Sogong (1992)


References
1. SK Hynix Company History
2. Hyundai Digital Entertainment Combany History (archived)
3. Amuseworld 7/1999, page 123 & Amuseworld 11/1999, page 116
4. Game World 10/1991, page 232
5. Hyundai Digital Entertainment Combany History (archived)


Table of Contents

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